identity n. 1.同一,一致;同一性。 2.本體;正身;個性。 3.【邏輯學】同一性。 4.【數(shù)學】恒等(式)。 an identity card 身份證,居民證。 an identity disk [tag] (士兵的)證章。 systems suited to its national identity 符合自己民族特點的制度。 national identity 民族面貌。 the principle of identity 【邏輯學】同一律。 establish [prove] one's identity 證明身份。 mistaken [false] identity 認錯人。 no matter what their identity 無論什么人。 sink one's identity 隱瞞歷史。
Ci ( corporate identity ) includes mi ( mind identity ) , bi ( behavior identity ) and vi ( visual identity ) . it is depended on visual design , logo shape , specifically color etc . to form a corporate visualize drawing market idea , behavior ruler , management characteristic , packaging style , operating ruler and strategy together . after the standardization of corporate name and logo , the information of the corporation could be communicated and spread from the corporation to the whole society 企業(yè)形象( corporateidentity , ci )也叫企業(yè)識別系統(tǒng),它包括企業(yè)理念識別( mindidentity , mi ) 、企業(yè)行為識別( behavioridentity , bi ) 、企業(yè)視覺識別( visualidentity , vi )三個部分,是指運用視覺設(shè)計手段,通過標志的造型和特定的色彩等表現(xiàn)手法,使企業(yè)的經(jīng)營理念、行為規(guī)范、管理特色、產(chǎn)品包裝風格、營銷準則與策略形成一種整體形象。